Brand Equity and Brand Loyalty in the Internet Banking Context: Fimix-Pls Market Segmentation

AuthID
 P-00J-621
2
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Document Type
Article
Year published
2011
Published
in JSSM - Journal of Service Science and Management, ISSN: 1940-9893
Volume: 04, Issue: 04, Pages: 476-485
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ISSN: 1940-9893
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