Franchisee-Based Brand Equity and Performance

AuthID
 P-00J-MKM
4
Author(s)
Duarte, M
·
Caldeirinha, V
·
Rodrigues, R
Document Type
Article
Year published
2014
Published
in The Service Industries Journal, ISSN: 0264-2069
Volume: 34, Issue: 9-10, Pages: 757-771
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ISSN: 0264-2069
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