An Exploratory Study of Brand Success: Evidence From the Food Industry

AuthID
 P-00J-MRJ
2
Author(s)
Rundquist, J
Document Type
Article
Year published
2012
Published
in Journal of International Food & Agribusiness Marketing, ISSN: 0897-4438
Volume: 24, Issue: 1, Pages: 91-109
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ISSN: 0897-4438
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