The Influence of Thematic Congruency, Typicality and Divided Attention on Memory for Radio Advertisements

AuthID
 P-00J-MT9
3
Author(s)
Migueles, M
Document Type
Article
Year published
2013
Published
in Memory, ISSN: 0965-8211
Volume: 22, Issue: 7, Pages: 759-769
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ISSN: 0965-8211
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