Análise Comparativa dos Antecedentes e Dimensões do Brand Equity Entre Marcas de Fabricantes e Marcas Próprias No Setor de Vestuário

AuthID
 P-00J-VKH
3
Author(s)
Castelo, JSF
·
Cabral, JEdO
Document Type
Article
Year published
2014
Published
in Gest. Prod. - Gestão & Produção, ISSN: 0104-530X
Volume: 21, Issue: 1, Pages: 19-32
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ISSN: 0104-530X
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