GAMIFICATION: A New Paragim Of Value Creation In Mass Market

AuthID
 P-00K-90T
2
Author(s)
Nobre, H
3
Editor(s)
Vrontis, D; Weber, Y; Tsoukatos, E
Document Type
Proceedings Paper
Year published
2015
Published
in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
Pages: 832-843 (12)
Conference
8Th Annual Conference of the Euromed-Academy-Of-Business, Date: SEP 16-18, 2015, Location: Verona, ITALY, Sponsors: EuroMed Acad Business, EuroMed Res Ctr, EuroMed Journal Business, EuroMed Res Business Inst
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Wos: WOS:000371316100055
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