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Comparison of Consumer Purchase Intention Between Interactive and Augmented Reality Shopping Platforms Through Statistical Analyses

AuthID
P-00K-ARS

Author(s)

Stoyanova, J

Brito, PQ

Georgieva, P

Milanova, M

Document Type

Proceedings Paper

Year published

2015

Published

in 2015 INTERNATIONAL SYMPOSIUM ON INNOVATIONS IN INTELLIGENT SYSTEMS AND APPLICATIONS (INISTA) PROCEEDINGS

Pages: 62-69 (8)

Conference

International Symposium on Innovations in Intelligent Systems and Applications (Inista 2015), Date: SEP 02-04, 2015, Location: Madrid, SPAIN, Sponsors: Univ Autonoma Madrid, Ai+da

Indexing

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Scopus^®

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Google Scholar^®

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Sources

Publication Identifiers

DOI: 10.1109/inista.2015.7276727

Scopus: 2-s2.0-84969204313

Wos: WOS:000380428200010

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Comparison of Consumer Purchase Intention Between Interactive and Augmented Reality Shopping Platforms Through Statistical Analyses

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