No More "Good" Intentions: Purchase Behaviors in Sponsorship

AuthID
 P-00K-CTQ
4
Author(s)
Zaharia, N
·
Gray, D
·
Stotlar, D
Document Type
Article
Year published
2016
Published
in JOURNAL OF SPORT MANAGEMENT, ISSN: 0888-4773
Volume: 30, Issue: 2, Pages: 162-175 (14)
Indexing
Wos®
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84963620672
Wos: WOS:000374615300005
Source Identifiers
ISSN: 0888-4773
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