Brand Management at a Local Scale: A Case of 'Ghost Awareness'

AuthID
 P-00K-ECX
5
Author(s)
Document Type
Article
Year published
2016
Published
in Corporate Reputation Review, ISSN: 1363-3589
Volume: 19, Issue: 2, Pages: 179-193
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Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84964583044
Source Identifiers
ISSN: 1363-3589
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