Neural Imprints of National Brands Versus Own-Label Brands

AuthID
 P-00K-GDM
5
Author(s)
Seixas, D
Document Type
Article
Year published
2016
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 25, Issue: 2, Pages: 184-195 (12)
Indexing
Wos®
Scopus®
Crossref®15
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84980712638
Wos: WOS:000376198000007
Source Identifiers
ISSN: 1061-0421
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