Predicting Social Media Performance Metrics and Evaluation of the Impact on Brand Building: A Data Mining Approach

AuthID
 P-00K-H9B
3
Author(s)
Moro, S
·
Vala, B
Document Type
Article
Year published
2016
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 69, Issue: 9, Pages: 3341-3351 (11)
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Wos®
Scopus®
Crossref®
Handle®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84973139212
Wos: WOS:000378953200013
Source Identifiers
ISSN: 0148-2963
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