in LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING in Developments in Marketing Science, ISSN: 2363-6173
Pages: 407-407 (1)
Conference
16Th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Date: JUL 17-20, 2013, Location: Melbourne, AUSTRALIA
