Publications

AuthID
P-00K-N92

Author(s)

Sun, M

Document Type

Article

Year published

2016

Published

in MARKETING SCIENCE, ISSN: 0732-2399

Volume: 35, Issue: 4, Pages: 605-618 (14)

Indexing

Wos^®

Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1287/mksc.2015.0959

SCOPUS: 2-s2.0-84978388553

Wos: WOS:000380583000005

Source Identifiers

ISSN: 0732-2399

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