Publications

AuthID
P-00K-QYE

Author(s)

Reis, R

von Schwedler, M

Editor(s)

Kubacki,K

Document Type

Proceedings Paper

Year published

2015

Published

in IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, ISSN: 23636165

Pages: 684-689 (6)

Conference

Academy of Marketing Science, Date: MAY 15-18, 2013, Location: Monterey, CA

Indexing

Wos^®

Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-319-10951-0_249

SCOPUS: 2-s2.0-85025159158

Wos: WOS:000380552000167

Source Identifiers

ISSN: 23636165

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