Marketing Resources, Performance, and Competitive Advantage: A Review and Future Research Directions

AuthID
 P-00M-53M
2
Author(s)
Sharma, P
Document Type
Review
Year published
2016
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 69, Issue: 12, Pages: 5547-5552 (6)
Indexing
Wos®
Scopus®
Crossref®93
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84969528941
Wos: WOS:000385318500001
Source Identifiers
ISSN: 0148-2963
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