Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance

AuthID
 P-00M-53N
3
Author(s)
Sharma, P
·
Pillai, KG
Document Type
Article
Year published
2016
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 69, Issue: 12, Pages: 5662-5669 (8)
Indexing
Wos®
Scopus®
Crossref®77
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84969544774
Wos: WOS:000385318500014
Source Identifiers
ISSN: 0148-2963
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