Can Negative Characters in Soap Operas Be Positive for Product Placement?

AuthID
 P-00M-9H0
3
Author(s)
Dias, JA
·
Dias, JG
·
Document Type
Article
Year published
2017
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 71, Pages: 125-132 (8)
Indexing
Wos®
Scopus®
Crossref®13
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84995931528
Wos: WOS:000389166300014
Source Identifiers
ISSN: 0148-2963
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