The Impact of Senses on Brand Attitude: Inditex Case Study

AuthID
P-00M-CB9
Document Type
Article
Year published
2016
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 4, Issue: 7, Pages: 67-84 (18)
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Wos: WOS:000391132700005
Source Identifiers
ISSN: 2182-9306
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