Do Brands "Just Do It"? Studying the Effectiveness of B2C Slogans

AuthID
 P-00M-CE3
2
Author(s)
Galvao, S
3
Editor(s)
Thambusamy, RX; Minas, MY; Bekirogullari, Z
Document Type
Proceedings Paper
Year published
2016
Published
in BE-CI 2016 : 3RD INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMICS in European Proceedings of Social and Behavioural Sciences, ISSN: 2357-1330
Volume: 17, Pages: 313-326 (14)
Conference
3Rd International Conference on Business and Economics (Be-Ci), Date: SEP 21-23, 2016, Location: Univ Teknologi MARA, MALAYSIA, Host: Univ Teknologi MARA
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Publication Identifiers
Wos: WOS:000390871500028
Source Identifiers
ISSN: 2357-1330
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