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Integrating Cost-To-Serve And Customer Profitability For An Effective Market Orientation Business Culture: Lessons From A Case Study

AuthID
P-00M-D8S

Author(s)

Gouveia, S

Nunes, ML

Afonso, P

Editor(s)

Araujo,M

Document Type

Proceedings Paper

Year published

2016

Published

in PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON PROJECT EVALUATION (ICOPEV 2016)

Pages: 201-208 (8)

Conference

3Rd International Conference on Project Evaluation (Icopev), Date: JUN 16-17, 2016, Location: Univ Minho, Sch Engn, Guimaraes, PORTUGAL, Sponsors: ALGORITMI Res Ctr, Host: Univ Minho, Sch Engn

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Handle: https://hdl.handle.net/1822/54505

Wos: WOS:000391277700032

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