Influence Of Sensory Stimuli On Brand Experience, Brand Equity And Purchase Intention

AuthID
 P-00M-KB1
3
Author(s)
Santiago, R
Document Type
Article
Year published
2017
Published
in JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, ISSN: 1611-1699
Volume: 18, Issue: 1, Pages: 68-83 (16)
Indexing
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Scopus®
Crossref®97
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85011890547
Wos: WOS:000395116800005
Source Identifiers
ISSN: 1611-1699
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