Does Packaging Matter? Private Labels' Dress Codes and Consumer Choice

AuthID
 P-00M-M5N
2
Author(s)
Document Type
Book Chapter
Year published
2016
Published
in Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Pages: 209-224
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85015822620
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