Publications

AuthID
P-00M-N19

Author(s)

Gouveia, M

Macedo, P

Document Type

Book Chapter

Year published

2016

Published

in Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, ISSN: 2327-3275

Pages: 306-331

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.4018/978-1-5225-0997-4.ch017

Scopus: 2-s2.0-85016480126

Source Identifiers

ISSN: 2327-3275

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