A Game-Theoretic Approach to Digital Marketing and Lead Generation for Duopoly Markets

AuthID
 P-00M-S5W
3
Author(s)
Document Type
Proceedings Paper
Year published
2016
Published
in Proceedings of the International Conference on Industrial Engineering and Operations Management, ISSN: 2169-8767
Volume: 8-10 March 2016, Pages: 133-142
Conference
6Th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, Ieom 2016, Date: 8 March 2016 through 10 March 2016, Sponsors: EATON Powering Business world wide;IEEE;informs;Official Airline Partner Emirates;SIEMENS
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85018395045
Source Identifiers
ISSN: 2169-8767
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