Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation

AuthID
 P-00M-VY6
3
Author(s)
Herédia Colaço, V
·
Villas Boas, SB
Document Type
Article in Press
Year published
2017
Published
in Journal of Business Ethics, ISSN: 0167-4544
Volume: 156, Issue: 3, Pages: 1-22
Indexing
Scopus®
Crossref®17
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85019839240
Source Identifiers
ISSN: 0167-4544
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