Branding with the In-Out Effect: The Impact of Consonantal Articulation on Brand Evaluation

AuthID
P-00M-ZK0
2
Author(s)
Godinho, S
·
Document Type
Article
Year published
2017
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 34, Issue: 9, Pages: 904-911 (8)
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Publication Identifiers
Scopus: 2-s2.0-85027337945
Wos: WOS:000409198800007
Source Identifiers
ISSN: 0742-6046
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