Co-Branding Strategy in Cause-Related Advertising: the Fit Between Brand and Cause

AuthID
 P-00N-36S
3
Author(s)
Huertas Garcia, R
·
Consolacion Segura, C
Document Type
Article
Year published
2017
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 26, Issue: 2, Pages: 135-150 (16)
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Wos: WOS:000412341400004
Source Identifiers
ISSN: 1061-0421
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