A Balanced Scorecard for Marketing

AuthID
 P-00N-8JQ
1
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Document Type
Article
Year published
2017
Published
in INTERNATIONAL JOURNAL OF BUSINESS PERFORMANCE MANAGEMENT, ISSN: 1368-4892
Volume: 18, Issue: 4, Pages: 476-494 (19)
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Wos: WOS:000416209100005
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ISSN: 1368-4892
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