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How Smartphone Advertising Influences Consumers' Purchase Intention
AuthID
P-00N-CRW
5
Author(s)
Martins, J
·
Costa, C
·
Oliveira, T
·
Goncalves, R
·
Branco, F
Document Type
Article
Year published
2019
Published
in
JOURNAL OF BUSINESS RESEARCH,
ISSN: 0148-2963
Volume: 94, Pages: 378-387 (10)
Indexing
Wos
®
Scopus
®
Crossref
®
249
Google Scholar
®
Metadata
Sources
Publication Identifiers
DOI
:
10.1016/j.jbusres.2017.12.047
Scopus
: 2-s2.0-85039961391
Wos
: WOS:000452575200035
Source Identifiers
ISSN
: 0148-2963
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