The Impact of Time-Shift Tv on Tv Viewership and Ad Consumption

AuthID
 P-00N-M5J
3
Author(s)
Belo, R
·
Ferreira, P
Document Type
Proceedings Paper
Year published
2018
Published
in ICIS 2017: Transforming Society with Digital Innovation
Conference
38Th International Conference on Information Systems: Transforming Society with Digital Innovation, Icis 2017, Date: 10 December 2017 through 13 December 2017, Sponsors: Bibigo;Dongwon F and B;et al.;Mario Outlet;MIT CISR;Seoul Tourism Organization
Indexing
Scopus®
Publication Identifiers
SCOPUS: 2-s2.0-85041737794
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