On the Relationship Between Consumer-Brand Identification, Brand Community, and Brand Loyalty

AuthID
P-00N-S02
3
Author(s)
Santos, ZR
Document Type
Article
Year published
2018
Published
in Journal of Retailing and Consumer Services, ISSN: 0969-6989
Volume: 43, Pages: 101-110
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85044110227
Source Identifiers
ISSN: 0969-6989
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