To Tell or Not to Tell? The Impact of Communicating Consumer Participation in New Product Development

AuthID
 P-00N-SZR
2
Author(s)
Costa, C
·
Document Type
Article
Year published
2018
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 27, Issue: 2, Pages: 158-171 (14)
Indexing
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Scopus®
Crossref®17
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85044191170
Wos: WOS:000442324900006
Source Identifiers
ISSN: 1061-0421
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