In for a Penny, in for a Pound? Exploring Mutual Endorsement Effects Between Celebrity Ceos and Corporate Brands

AuthID
 P-00N-T2Y
4
Author(s)
Scheidt, S
·
Strotzer, J
·
Document Type
Article
Year published
2018
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 27, Issue: 2, Pages: 203-220 (18)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85044202395
Wos: WOS:000442324900009
Source Identifiers
ISSN: 1061-0421
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service