Do Consumers Judge a Book by Its Cover? A Study of the Factors That Influence the Purchasing of Books

AuthID
 P-00N-TX9
4
Author(s)
Leitão, L
·
Amaro, S
·
Fonseca, P
Document Type
Article
Year published
2018
Published
in Journal of Retailing and Consumer Services, ISSN: 0969-6989
Volume: 42, Pages: 88-97
Indexing
Scopus®
Crossref®15
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85044845153
Source Identifiers
ISSN: 0969-6989
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