Brand Worlds: Introducing Experiential Marketing to B2B Branding

AuthID
 P-00P-2JY
3
Author(s)
Osterle, B
·
Kuhn, MM
·
Document Type
Article
Year published
2018
Published
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 72, Pages: 71-98 (28)
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Publication Identifiers
Wos: WOS:000439676300008
Source Identifiers
ISSN: 0019-8501
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