13Th International Conference on Enterprise Information Systems (Iceis 2011), Date: JUN 08-11, 2011, Location: Beijing Jiaotong Univ, Sch Econ & Management, Beijing, PEOPLES R CHINA, Sponsors: Inst Syst & Technologies Informat, Control & Commun, Chinese Acad Engn, Natl Nat Sci Fdn China, K C Wong Educ Fdn, Univ Reading, UFIDA Software Co Ltd, Publishing House Elect Ind, Host: Beijing Jiaotong Univ, Sch Econ & Management