Developing Social Network Marketing Strategies for Small and Medium Sized Firms

AuthID
P-00P-9GE
3
Author(s)
Silva, D
·
Becker, K
2
Editor(s)
Kaynak, E; Harcar, TD
Document Type
Proceedings Paper
Year published
2013
Published
in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES in Advances in Global Management Development
Volume: 22, Pages: 287-294 (8)
Conference
22Nd Annual World Business Congress, Date: JUN 25-29, 2013, Location: Natl Taipei Univ, Taipei, PEOPLES R CHINA, Sponsors: Int Management Dev Assoc, Host: Natl Taipei Univ
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Wos: WOS:000393448800044
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