Determining the Receptivity to the Bluetooth Marketing by the Portuguese Consumer

AuthID
 P-00P-CDQ
3
Author(s)
Sa, I
·
Goncalves, P
·
2
Editor(s)
Mesquita, A; Peres, P
Document Type
Proceedings Paper
Year published
2015
Published
in PROCEEDINGS OF THE 2ND EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2015) in Proceedings of the European Conference on Social Media, ISSN: 2055-7213
Pages: 398-405 (8)
Conference
2Nd European Conference on Social Media (Ecsm), Date: JUL 09-10, 2015, Location: Polytechn Inst Porto, Sch Accounting & Adm, Porto, PORTUGAL, Host: Polytechn Inst Porto, Sch Accounting & Adm
Indexing
Wos®
Publication Identifiers
Wos: WOS:000404225700050
Source Identifiers
ISSN: 2055-7213
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