The Role of Online Brand Community Engagement on Positive or Negative Self-Expression Word-Of-Mouth

AuthID
P-00P-HE8
2
Author(s)
Kaufmann, HR
1
Editor(s)
Weaven,S
Document Type
Article
Year published
2018
Published
in COGENT BUSINESS & MANAGEMENT, ISSN: 2331-1975
Volume: 5, Issue: 1, Pages: 1508543 (24)
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Publication Identifiers
Scopus: 2-s2.0-85061230914
Wos: WOS:000442753200001
Source Identifiers
ISSN: 2331-1975
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