A Behavioral Theory of Market Expansion Based on the Opportunity Prospects Rule

AuthID
P-002-8BA
1
Author(s)
Document Type
Article
Year published
2012
Published
in ORGANIZATION SCIENCE, ISSN: 1047-7039
Volume: 23, Issue: 4, Pages: 1008-1023 (16)
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Publication Identifiers
SCOPUS: 2-s2.0-84867090589
Wos: WOS:000306637100006
Source Identifiers
ISSN: 1047-7039
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