The Impact of Brand Personality on Consumer Behavior: the Role of Brand Love

AuthID
 P-00P-M5A
3
Author(s)
Document Type
Article
Year published
2019
Published
in JOURNAL OF FASHION MARKETING AND MANAGEMENT, ISSN: 1361-2026
Volume: 23, Issue: 1, Pages: 30-47 (18)
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Publication Identifiers
SCOPUS: 2-s2.0-85053250832
Wos: WOS:000459829000003
Source Identifiers
ISSN: 1361-2026
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