Assessing the Drivers and Impact of International Marketing Agility

AuthID
P-00P-QWA
3
Author(s)
Asseraf, Y
·
Shoham, A
Document Type
Article
Year published
2019
Published
in INTERNATIONAL MARKETING REVIEW, ISSN: 0265-1335
Volume: 36, Issue: 2, Pages: 289-315 (27)
Indexing
Publication Identifiers
Scopus: 2-s2.0-85054407854
Wos: WOS:000470020800005
Source Identifiers
ISSN: 0265-1335
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