Drivers and Pathways of Npd Success in the Marketing-External Design Relationship

AuthID
 P-00P-SMR
3
Author(s)
Hemonnet Goujot, A
·
Manceau, D
·
Document Type
Article
Year published
2019
Published
in JOURNAL OF PRODUCT INNOVATION MANAGEMENT, ISSN: 0737-6782
Volume: 36, Issue: 2, Pages: 196-223 (28)
Indexing
Wos®
Scopus®
Crossref®26
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85055331309
Wos: WOS:000457609500004
Source Identifiers
ISSN: 0737-6782
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