Social Media Brand Community Enjoyment (Smbce): Scale Construction And Validation From An Etic Perspective

AuthID
 P-00P-TC5
2
Author(s)
Roy, S
·
Document Type
Article
Year published
2018
Published
in JOURNAL OF MARKETING THEORY AND PRACTICE, ISSN: 1069-6679
Volume: 26, Issue: 4, Pages: 390-411 (22)
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Wos®
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85055579999
Wos: WOS:000456877900005
Source Identifiers
ISSN: 1069-6679
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