L'oréal and Its Innovative Differentiated Positioning Process in the Beauty Industry

AuthID
 P-00P-TMT
3
Author(s)
Santos, R
·
1
Editor(s)
Amorim M.P.C.Costa C.Au-Yong-Oliveira M.Amorim M.P.C.
Document Type
Proceedings Paper
Year published
2018
Published
in Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, ISSN: 2049-1050
Volume: 2018-September, Pages: 717-724
Conference
13Th European Conference on Innovation and Entrepreneurship, Ecie 2018, Date: 20 September 2018 through 21 September 2018
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85055458191
Source Identifiers
ISSN: 2049-1050
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