Multichannel Consumer Behaviors in the Mobile Environment: Using Fsqca and Discriminant Analysis to Understand Webrooming Motivations

AuthID
 P-00Q-25K
2
Author(s)
Santos, S
·
Document Type
Article
Year published
2019
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 101, Pages: 757-766 (10)
Indexing
Wos®
Scopus®
Crossref®63
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85059456046
Wos: WOS:000473379000075
Source Identifiers
ISSN: 0148-2963
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