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Multichannel Segmentation in the After-Sales Stage in the Insurance Industry
AuthID
P-00Q-5JP
4
Author(s)
Dalla Pozza, I
·
Brochado, A
·
Texier, L
·
Najar, D
Document Type
Article
Year published
2018
Published
in
INTERNATIONAL JOURNAL OF BANK MARKETING,
ISSN: 0265-2323
Volume: 36, Issue: 6, Pages: 1055-1072 (18)
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Publication Identifiers
DOI
:
10.1108/ijbm-11-2016-0174
Wos
: WOS:000456883500004
Source Identifiers
ISSN
: 0265-2323
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