How Fashion Brands Engage on Social Media: A Netnography Approach

AuthID
 P-00Q-6HH
3
Author(s)
Serra, J
·
Guerreiro, J
Document Type
Article
Year published
2019
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 25, Issue: 3, Pages: 367-378
Indexing
Scopus®
Crossref®25
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85061042637
Source Identifiers
ISSN: 1049-6491
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