Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms

AuthID
 P-00Q-7CN
6
Author(s)
Pina, LS
·
Bilro, RG
·
Guerreiro, J
Document Type
Article
Year published
2019
Published
in Journal of Promotion Management, ISSN: 1049-6491
Volume: 25, Issue: 3, Pages: 304-313
Indexing
Scopus®
Crossref®31
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85061318167
Source Identifiers
ISSN: 1049-6491
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