Why do All Good Things Come to an End? An Inquiry into the Discontinuation of Sport Sponsor-Sponsee Relationships

AuthID
 P-00Q-BA8
3
Author(s)
van Rijn, M
·
Kristal, S
·
Document Type
Article
Year published
2019
Published
in INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, ISSN: 1464-6668
Volume: 20, Issue: 2, Pages: 224-241 (18)
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Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85062682206
Wos: WOS:000467879300002
Source Identifiers
ISSN: 1464-6668
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